New Grocery Outlet Bargain Market opens in La Paz Road, Laguna Niguel on Aug. 31, 2023. This franchise is one of the very few located in Orange County and is locally owned and operated by Matt Schorle and supported by his wife, Berenise Barajas.
Grocery Outlet Bargain Market is slightly different from regular grocery stores because they sell items at a discounted rate. In order for Grocery Outlet to get a sale and make money, they purchase the overstock from other big companies. Due to the fact that excess stock is very difficult to sell at original prices, Grocery Outlet has devised a clever strategy to pass the savings on to customers, thus benefiting both the producers and the customers at the same time.
The co-owner Berenise Barajas said, “Business has been doing really well! We have been advertising on social media, radio station ads, TV ads especially since we are news to everyone who’s interested and wants to see what we have in store.”
On top of all the advertisements of the Grocery Outlet Bargain Market online, with the store being hidden in shadows of a fairly large shopping center. It is hard to miss the store with the intelligently placed bright red banners and posters on the sidewalks, easily spotted by cars driving or commoners walking.
The environment that the Grocery Outlet is located in is, “Welcoming and clean, the community is respectful and receptive. Customers have been excited that we have come to Laguna Niguel and so far no issues or difficulties have occurred” said Berenise.
Customer Andrea, a mother of two has said, “I have just started to buy my products and snacks for my kids here because it has most of what I need and is much cheaper than other grocery stores like Ralphs or Pavilions.”
Another customer, Tyler said, “I like the Grocery Outlet Bargain Market, though it is smaller than other grocery stores in the area. I like the fact that it is conveniently located close to my home and the prices are much lower.”
Customer Emma said, “I was driving by and needed to quickly buy a small item, I saw the banners on the street and was curious. The store is very nice, however they do have fewer items than the typical large business.”
The layout of the store is very spacious, refrigerated items are stored neatly at the back of the store. Isles with boxed products are located in the middle of the store, they are organized and labeled. The cash out and produce are displayed at the very front of the store where employees greet customers as they enter.
The addition of the Grocery Outlet Bargain Market has a positive outlook with the residence of Laguna Niguel. With all the efforts put into this company, hopefully they will continue to thrive and get the recognition they deserve.
